Privacy Policy — 7h777

7h777 ("we", "us", "our" or "the Platform") is committed to protecting the privacy and personal data of every individual who uses our platform at https://7h777.cam. This Privacy Policy ("Policy") sets out, in clear and transparent terms, how we collect, use, store, share and protect your personal information.

This Policy applies to all users of the 7h777 platform, including visitors who browse without registering, registered account holders and any person who contacts us through support channels. By using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.

7h777 is an English-language online gaming information platform. We do not directly process financial transactions and do not operate a gambling licence in Pakistan. This Policy governs the personal data we collect and process in the context of providing our informational services to Pakistani users and others who access the Platform.

For the purposes of this Policy, the following definitions apply:

• "Personal Data" means any information that relates to an identified or identifiable natural person, including name, email address, IP address, device identifiers and usage records.
• "Processing" means any operation or set of operations performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means 7h777, which determines the purposes and means of processing your Personal Data.
• "Data Processor" means any third party that processes Personal Data on behalf of 7h777 under a contractual agreement.
• "User" means any natural person who accesses or uses the Platform, whether registered or not.
• "Cookies" means small data files placed on your device by the Platform to enable certain functionality, remember preferences and gather analytics data.
• "KYC" means Know Your Customer — the identity and age-verification documentation process required by operators for compliance purposes.
• "Third Party" means any individual or entity that is not 7h777 or the User.

We collect Personal Data in a limited and proportionate manner, taking only what is necessary for the specific purposes described in Section 4. The categories of Personal Data we may collect include:

3.1 Data you provide directly

3.2 Data collected automatically

3.3 Data we do NOT collect

• Payment card numbers, bank account details or financial credentials — we do not process transactions directly.
• Sensitive personal categories such as health data, biometric data or religious beliefs, unless voluntarily disclosed in support communications.
• Full KYC documents (CNIC, passport) — these are submitted to and held by the relevant operator through their own secure portal, not by 7h777.

We use the Personal Data we collect for the following specific purposes. We do not use your data for purposes incompatible with those for which it was originally collected without your explicit consent.

• Account management: To create, maintain and administer your registered account, including authentication and password management.
• Service delivery: To provide you with access to the informational content, guides and tools available on the Platform.
• Personalisation: To tailor content recommendations, display relevant guides and remember your language and display preferences.
• Communications: To send service-related notices, account security alerts, policy update notifications and, where you have opted in, promotional communications.
• Security & fraud prevention: To detect, investigate and prevent fraudulent activity, unauthorised access and abuse of the Platform.
• Analytics & improvement: To understand how users interact with the Platform, identify areas for improvement and optimise performance for Pakistani users across Karachi, Lahore, Islamabad and beyond.
• Legal compliance: To meet obligations under applicable laws, respond to lawful requests from authorities, and enforce our Terms & Conditions.
• Responsible gambling: To monitor usage patterns that may indicate problem gambling behaviour and to present appropriate responsible gambling information where relevant.

Where internationally recognised data protection standards apply to our processing activities, we rely on one or more of the following legal bases:

• Contractual necessity: Processing required to fulfil our agreement with you, including account creation and service delivery.
• Legitimate interests: Processing necessary for our legitimate business interests — such as fraud prevention, platform security and service improvement — where those interests are not overridden by your rights and freedoms.
• Legal obligation: Processing required to comply with applicable law, including responding to lawful requests from competent authorities.
• Consent: For optional processing activities, such as marketing communications and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.

We do not sell, rent or trade your Personal Data to any third party. We may share your data only in the following limited circumstances:

• Service providers: Third-party companies that assist us in operating the Platform — such as cloud hosting, analytics providers and email delivery services — under strict contractual data processing agreements that prohibit independent use of your data.
• Legal requirements: Where disclosure is required by applicable law, court order, regulatory authority or other lawful governmental request. We will notify you of such requests where legally permitted to do so.
• Business transfers: In the event of a merger, acquisition or sale of all or part of our business, your data may be transferred to the successor entity, which will be bound by this Policy.
• Protection of rights: Where disclosure is necessary to protect the rights, property or safety of 7h777, our users or the public.

7h777 uses cookies and similar tracking technologies to enable essential platform functionality, remember your preferences and gather anonymous analytics data. We do not use cookies for third-party advertising or cross-site behavioural profiling.

The types of cookies we use include:

• Strictly necessary cookies: Required for the Platform to function correctly — including session management, authentication and security. These cannot be disabled without affecting core platform functionality.
• Functional cookies: Remember your preferences such as language settings, display options and previously visited sections. These improve your experience but are not essential.
• Analytics cookies: Collect anonymised data about how users navigate the Platform, which pages are most visited and where users exit. This data helps us improve the Platform for Pakistani users. No personally identifiable information is collected through analytics cookies.

You may manage or disable non-essential cookies at any time through your browser settings. Note that disabling certain cookies may affect the functionality of the Platform. Most modern browsers — including those commonly used on Android devices popular across Pakistan — provide accessible cookie management controls in their settings menus.

We retain Personal Data for only as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following principles guide our retention decisions:

• Account data is retained for as long as your account remains active plus a reasonable post-closure period to address outstanding queries, legal claims or compliance obligations.
• Support communications are retained for up to 3 years following the resolution of the relevant matter, or longer where required by law.
• Analytics data is retained in anonymised or aggregated form and is not subject to individual retention limits once personal identifiers are removed.
• Where you have exercised your right to erasure (see Section 10), we will delete your data within 30 days of verification, except where retention is required by law or for the defence of legal claims.

We implement appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, disclosure, alteration, loss or destruction. Our security approach includes:

• SSL/TLS encryption for all data transmitted between your device and our servers.
• Access controls ensuring that only authorised personnel can access Personal Data, on a need-to-know basis.
• Regular security assessments and vulnerability testing of platform infrastructure.
• Password hashing and salting to protect authentication credentials stored in our systems.
• Logging and monitoring of access to Personal Data stores to detect unauthorised activity.

In the event of a data breach that poses a risk to your rights or freedoms, we will notify affected users and relevant authorities within the timeframes required by applicable law.

We respect your right to control your Personal Data. The following rights are available to all 7h777 users, including those accessing the Platform from cities across Pakistan such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. To exercise any of these rights, please contact us using the details in Section 14.

We will respond to all verified data rights requests within 30 days of receipt. In complex cases, we may extend this period by a further 30 days, notifying you of the extension and its reason. We do not charge a fee for exercising your rights unless requests are manifestly unfounded or excessive.

The Platform may contain references to or information about third-party operators, products and services. These references are provided for informational context only. 7h777 does not control the privacy practices of any third party and is not responsible for their data handling.

Where the Platform references payment services commonly used in Pakistan — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah — these are contextual references only. 7h777 does not operate integrations with these services, does not receive data from them and does not share user data with them. We strongly recommend reviewing the privacy policies of any operator or payment provider you choose to engage with independently.

The Platform is strictly intended for adults aged 18 years and above — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect Personal Data from individuals under the minimum required age.

If we become aware that we have inadvertently collected Personal Data from a minor, we will delete that data promptly and close the associated account. If you believe that a minor has provided us with Personal Data, please notify us immediately at the contact address in Section 14.

We encourage parents and guardians to use parental control software to restrict access to online gambling information platforms for minors. We also encourage responsible adults to discuss online gambling risks openly with young people in their households.

We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law or the services we offer. When we make material changes, we will:

• Update the "Last updated" date at the top of this Policy.
• Display a prominent notice on the Platform for a reasonable period following the change.
• Where practically feasible, notify registered users by email of significant changes to how we handle their Personal Data.

Your continued use of the Platform after the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not agree with the updated Policy, you must discontinue use of the Platform and may request deletion of your data in accordance with Section 10.

We encourage you to review this Policy periodically to stay informed about how we protect your information. Historical versions of this Policy are available on request from the contact address in Section 14.

If you have any questions, concerns or requests relating to this Privacy Policy or our data practices, please contact our Privacy team using the details below. All privacy-related communications must be submitted in English. We will acknowledge your request within 5 business days and provide a substantive response within 30 days.

For related policies, please review our Terms & Conditions and our Responsible Gambling page.